In today’s world, not unlike that of the pre-internet era,
first impressions are always important when meeting with clients/customers, but
now instead of the firm handshake and eye contact, companies are looking at
your online brand presence. Clients and customers are searching and finding you
via your website, social media pages, press releases and various other
multimedia outlets even before the first meeting or call, so isn’t it important
to manage, or at least know what you have out there? Below are just a few of
the ways you can ensure that your online brand presence is unique and
eye-catching so that you will be able to reel in that prospective
client/customer.
Be Authentic
You know your company is unique and different than your
competitors, so why don’t prospective clients/customers? Research and study
what your competitors are doing on their social media pages, blogs, and other
multimedia channels and see how you can differentiate from them. You know that
your brand has a unique value, and once you discover how to utilize and
authenticate this value online, your target customer will soon discover you as
well.
Be Consistent
Everyone likes to work with a company that puts out work
that is the very best each time, so why not portray that with your online brand
presence? Make sure that your social media pages, online directory pages,
company website and blog all portray the image you want your company to have.
The consistency will be noticed by prospective clients/customers.
Start a Blog
Starting a blog for a company can help you two-fold, 1) It
enhances brand visibility and improves chances of getting noticed and 2) It
will greatly help improve your sites search engine rank and establishing
validity in your industry of work.
Blogging about company culture, relevant news about your industry and
other things that relate to your company can help to establish and cultivate
customer relationships and other influencers who may be looking to use your
company.
Create and Share
Videos
Creating and sharing videos can be a great way to establish your
online brand, whether through the use of YouTube, Vimeo, Vine or any of the
other video sites or applications. Videos can be created using very little to
no money at all. On top of that, these videos can help drive traffic to your
site, improve the chances of your company showing up in search rankings and
help cultivate client/customer relationships.
Participate
Already have a blog, videos and social media pages but not
seeing any benefits? Try participating in discussions and comments that are
happening on these pages. Sometimes all you need to do is share a customers’
photo that has your product in it and ask a question, (i.e. Susan just
completed a 2 mile run using her new Running App, how are you spending your
day?). These short but simple shares of pictures, statuses and videos from clients/customers
helps to not only build customer relationships , but allows you to engage with
the client/ customers and show that if they create something unique using your
product that it could have a chance to appear in front of hundreds or thousands
of other fans.
These suggestions should allow you and your company the
opportunity to create that digital first impression that will help you get prospective
clients/customers thinking about your business, and hopefully land you the
opportunity for that first in-person impression.
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