In a recent study
done by Statista, an online statistics portal, the company discovered that 17%
of global web usage and page views were coming from mobile devices. North
America alone saw an increase in page views coming from mobile devices rise
almost 6% over last year. While this may seem like a relatively small
percentage of the overall page views, it is important to notice that it was a 6%
increase over the 2012 number of 11% of the page views. As this number is
expected to increase as more and more people buy smartphones, it is important
for advertisers to realize the potential that this change has for its customers
and the way they market to them.
Responsive Design
As noted in previous posts and several articles throughout
the web, responsive
design is the new trend in web development and design. Built to format to
any type of device and format, responsive design allows users to view your
website whenever and with whatever type of device they are on. Utilizing
responsive design for a site not only allows the advertiser to create one
unified template for both desktop and mobile, but also saves web developers
time.
Mobile Apps
With the increase in page views via mobile devices, it is
important to take into factor a mobile app for an advertiser. A mobile app not
only allows you to occupy space on a customer's smartphone or tablet, but also
can give them one touch or tap ability to visit your website. With a mobile
app, advertisers can also reach their customers through push notifications,
text messages and more.
Social Media
As customers increase their time spent on mobile devices, so
should advertisers. Social media review and location apps like Yelp and
Foursquare should be at the forefront of this development. By effectively creating
and branding these pages, as well as promoting them on the website and brick
and mortar shops of businesses, businesses are effectively creating a customer
generated focus group that allows the business owner to see what their busiest
days are, what time that they get the most people and so much more. This type
of interaction between customer and business also helps to increase that pages
rankings within search results pages, improving the businesses chances of
reaching new customers.
With the numbers mentioned above only increasing as the
years go on and more people switch to mobile devices over their desktop or
laptop, it is important for businesses to adapt to the new platform, just like
when the internet was the next big thing. Failure to correctly adapt can and
will lead to losses in sales, drops in visits to the site, and potentially loss
of page rank and position in the search results pages.
No comments:
Post a Comment