Whether you own a business or represent a business as an
agency, the importance of creating, building and maintaining customer
relationships is something that is always being worked on. Customer
relationship programs have varied through the years with the rise of technology
and the ways we communicate. First there was the direct mail piece, then the
email newsletter, and now we are into mobile marketing. Using these five
effective ways of mobile marketing, you can help to promote and maintain
customer relationships during the mobile era.
Mobile Applications
A truly customized and unique mobile application for your
company can help customer relationships immensely. With a complete and well
thought out mobile application, a business can help to create a faster buying
channel for its customers, enable them to receive unique and special coupons,
or allow them to find a store near them faster, among other things.
Push Notifications
Using a smartphones geo-location technology to promote
specials, coupons and send personalized messages to customers when they are
near your business will allow you to interact with your loyal customers when
they are closest to you and persuade them to come and visit your business,
whether they were planning to or not.
Social Integration
Facebook, Twitter and Foursquare are just a few of the
social media networks that businesses should be integrating into their mobile
marketing strategies. These networks can help you spread the word on sales and
promotions, as well as give you analytics on who has been to your store, how
many times they have been there and when and what day is your busiest days. The
knowledge gained from these social networks can help you to create better
promotions and sales, whether it is to drive more traffic during slow days or
promote a special event via a discount when someone checks in.
Loyalty Programs
While loyalty
programs in the mobile space can range from checking-in to a certain place to
scanning a QR code with your phone and taking a survey, the limits can be
endless. Send them push notifications for every third time they check-in, offer
discounts on special products to those that share your coupons on their social
media sites. These and many more options for loyalty programs can help set up a
trusted base of loyal customers that are willing to promote and market your
products and services to their friends and social networks.
Text Reminders
Text reminders are a basic form of push notifications. These
messages can be sent to customers to inform them of new products and services
that may be useful to them, or specials that are happening right now. The
benefit of text messages is that they can also reach those users who do not
have push notifications enabled on their phones.
These five effective mobile marketing techniques can be used
together or separately, but whatever way you choose make sure to remember that
there is a line you can cross from being “helpful, informative and beneficial”
to “immediately deleted, unsubscribed from or ignored”. Listening to customers
feedback on your mobile marketing techniques will allow you to fine tune your
techniques so you can best serve your customers and gain new ones.
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